Advertising, Content Serving and Web Analytics Technology
duckstance’s advertising technology is used to create and deliver rich and diverse online marketing campaigns using modern technology and innovative tools. duckstance’s advertising technology supports strict online privacy and security standards and has implemented several techniques to monitor advertising material for potentially unsafe content and unlawful privacy breaches.
duckstance’s advertising technology allows to collect and store non-identifying data about Internet users and use them for analysis and online behavioural advertisements. As a result, such advertisements offer an enriched online experience and deliver advertisement content that is likely to be more interesting and relevant to Internet users.
duckstance’s advertising technology is used to gather statistics about visitors and collect information used to decide which ads to display. duckstance’s advertising technology uses a cookie mechanism for this purpose, but only on an anonymous basis. This means that duckstance’s advertising technology stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.
A cookie is a small text file that can be stored on a computer when, with a browser, a user views or clicks on advertisements delivered by duckstance’s advertising technology. The cookie does not collect names, addresses, telephone numbers, email addresses, or anything that personally identifies the user.
All the above techniques can be used not only to decide what ad to show, but also whether to show it. Through real-time-bidding or similar technologies, advertisers can use the above technologies for deciding who it is relevant to display their ads for and not showing it to others.When using the collected data for advertising purposes, duckstance’s advertising technology conforms to all applicable laws as well as standards such as Self-regulation Framework for Online Behavioural Advertising (OBA), released by IAB Europe, which allows consumers to opt out of behaviour tracking by our technology.
By doing so, the duckstance’s advertising technology will replace your unique cookie with an “opt-out” cookie that will prevent our technology from using the information on your cookie to display advertisements based on your interests or Internet usage.
Please note that you will need to set the duckstance’s advertising technology opt-out cookie again under the following circumstances:
• You buy a new computer or upgrade the browser of your existing computer.
• You delete the duckstance’s advertising technology “opt-out” cookie.
In each case, the existing duckstance’s advertising technology “opt-out” cookie loses its effectiveness. The duckstance’s advertising technology will treat your computer as a new user, and set a new unique cookie the first time you visit a Web site powered by the duckstance’s advertising technology.
To learn more about data collection, online behavioural advertisements, web analytics, cookies or other aspects from the perspective of Internet security and privacy, please visit these public sites: http://www.youronlinechoices.com and http://www.iabeurope.eu.